Basic Trademark Law.

Overviews of US Trademarks

• Basic Facts About Registering A Trademark by the Patent and Trademark Office.
  This article provides a more detailed discussion of how to register a trademark.   
• Trademark Basics by Lloyd J. Jassin. 
  How to choose and protect a business name or logo. The article discusses proper "trademark grammar," protection of domain names and literary titles. Includes a helpful checklist.

Trademark Searches

• Managing Trademark Risk: A Self-Help Guide to Picking the Title of Your Feature by Stuart M. Rees.
  Though directed at cartoonists, this article is useful for any artist who is selecting a title for a work and needs a clean US trademark.  Similar principles are useful for state trademarks (note: usually a state trademark is not a substitute for a U.S. trademark) 

Trademark Filing Forms

The USPTO has two options for filing that provide on-line Help: 1) electronically through e-TEAS; or 2) printing and mailing to the USPTO through PrinTEAS. For both, you can also use a "Form Wizard" to create a form tailored to your specific filing needs. Please see TEAS (Trademark Electronic Application System). For a blank paper form to prepare a preliminary "worksheet", you may go to either the e-TEAS or PrinTEAS site, open a form, and then click on the print function within your browser. Although this will produce an entire form that could be completed manually, we suggest you later return to the TEAS system to prepare the "real" application.

• Trademark/Service Mark Application, Principal Register 
• Statement of Use/Amendment to Allege Use for Intent-to-Use Application
• Request for Extension of Time to File a Statement of Use

Basic Self Help Trademark Books

• Trademark Law
  by Richard Stim (Paperback - April 2000)
• Intellectual Property, Patents, Trademarks and Copyright in a Nutshell (Nutshell Series)
  by Miller, et al (Paperback - October 2000)
• Patent, Copyright & Trademark (Patent, Copyright & Trademark, 4th Ed)
  by Stephen Elias, et al (Paperback - January 2001)
• How to Register Your Own Trademark : With Forms (How to Register Your Own Trademark, 3rd Edition)
  by Mark Warda (Paperback - February 2000)
• The Inventor's Kit : A Complete Workbook for Filing U.S. Patents, Trademarks & Copyrights
  by Scott Murphy (Paperback - January 2001)
• The Law of Trademarks (Oceana's Legal Almanac Series: Law for the Layperson) (December, 1999)